Presentations and teaching material

Want to teach students about web scraping and APIs? Check out this material!

• Short presentation prepared for the American Marketing Association for use in the MBA classroom. Download it here
• 1-hour presentation of our paper, given in a webinar hosted by the Journal of Marketing. Download it here, or watch it on YouTube.
• 1-hour presentation of our paper, given in a webinar to researchers at the University of Bremen. [Download it here].
• Course taught to Master students at Tilburg University. View here.
• Slidedeck from a special session at European Association for Consumer Research (EACR) conference 2023 in Amsterdam (joint w/ Aurélie Lemmens’ talk about embracing heterogeneity in field experiments) [Download it here].